Fashion's Night Out '12

Not only was attending a particular event during Fashion's Night Out a fun experience, but the way particular companies prepared for the festivities by means of social media or e-vites was exciting. Here are two invitations that were sent out via Facebook and email to inform fashionistas of what they could participate in during FNO. For a one-night only event such as FNO to be successful, making the public aware is key. If Westfield Topanga, the location I visited for the night, had utilized resources such as previously mentioned, it would have helped draw in a larger group of people and make for a more successful event. -Rachael

There was a huge buzz throughout the web for the La Brea Block Party. The flier sent out mentioned about 9 major stores participating, DJ's, many Food Trucks and free giveaways. It was anticipated to be the hit of town, the biggest party on the street! However, for some reason, it turned out to be the complete opposite, a disappointment to many. The stores closed early, only about 3 participated, only 2 food trucks, and not many people went at all. It turned out to be a low-key, silent event. All that was said from those who attended, was "Maybe next year". -Amanda

The FNO experience wouldn't be complete without snacks, drinks, good music and fun. This aspect of  Fashion's Night Out is extremely important because not only does it entice consumers buts it creates a buzz. Two stores in South Coast Plaza that made their guests feel totally comfortable were Madewell and Tory Burch. Madewell had energetic music, a goofy bartender and a braid bar which is totally smart because it made customers stay in the store longer! All of Madewell's treats stayed true to the young, preppy colorful brand that they are. Also the always classy Tory Burch had monogrammed cookies and bubbly champagne which screamed their brand to the "T." -Kaitlin

Fashion's Night Out has become one of my favorite fashion events, by far! Although I didn't get to attend one of the more popularly-known events this year, I did attend the local, chic mall in my area, Westfield Topanga. I had hoped to see many more promotions, sales, and shopping incentives, but the highlight of this location was the Audi Giveaway. Being that this mall has grown to become very luxurious with stores such as Michael Kors, Henri Bendel, Jimmy Choo, and Salvatore Ferragamo, it was only fitting that the grand prize be a brand new Audi A4. Congrats to the winner! -Mallory

xoxo

the mark.it team